Areas of Practice
Email Marketing:
B2B & B2C:
Content Creation & Editing
Layout Design
Distribution through
Email CRMs
PR Wire Software
Reporting & Analytics
I have created and distributed hundreds of emails throughout the course of my +20 year career using Email CRM tools such as MailChimp & Hubspot in addition to PR wire software such as Meltwater & Cision. Targeted goals have ranged from increasing engagement with listeners of radio stations to increasing cold leads to growing sales through connecting with customers.
Examples of Email Marketing
Legal: CopyRight, Trademark, Contesting
Maintaining the integrity of brand and marketing is a crucial part of your business. Protecting your privacy and your public image from slander and libel is only one side of the coin; negotiating sponsorships, public appearances, and endorsements is the other. I have extensive experience in the rules and regulations around national contesting as well as trademarks, mark registrations and online copyright infringement.
Extensive Legal Contesting Knowledge
FCC Regulations
Trademarks & Service Marks
Business Strategy
Entrepreneurial undertakings come with their fair share of challenges, hurdles and work! Instead of trying to take on everything, including the marketing strategy, planning and execution, delegate it to a trained professional. Ease your mind and stress of trying to keep every ball in the air by knowing that you’ve been able to hand over some of the brain work and tedious labor over to a competent expert. I’ve worked with several different sizes of companies from small start ups to national corporations. My 360° approach to your marketing goals (long term and/or short term) will deliver the results you need to continue to grow and succeed.
Social Media
Experience creating content for your social media accounts that reflect your marketing goals as well as building a strategic schedule for placement.
In addition to writing content, I can place your advertising through social media and online display ads to target your primary demographic.
Twitter
Facebook
Instagram
LinkedIn
Google AdWords
Targeted Ad Display
Public Relations, Communications, Press Releases
In addition to creating, writing, editing and distributing press releases, interviews and speeches, I have also written several Awards submissions for radio stations.
As VP, Marketing at Alpha Media, the Company won the following industry awards directly related to Marketing and Promotional activities: ACM Station of the Year, CMA Station of the Year, OAB Station of the Year, OAB Service Project of the Year, NAB Crystal Award, NAB Marconi Rock Station of the Year, NAB Marconi, Station of the Year. Country Radio Hall of Fame Inductee (created submission for Alpha Media Founder).
PoDCASTING
You may be looking to start a podcast as an extension of your company’s brand or perhaps you’re looking to create content as an additional opportunity for a revenue stream OR maybe you just want a new hobby .
Regardless of your intentions, I’m here to help you with your entire journey including finding the best platform to host and distribute your podcast, creating content, planning, voice coaching, editing, production and publishing.
online contesting
Sweepstakes
User Generated Content
Quizzes
Polls
Surveys
Sports Brackets
I have worked with over 2000 radio & television stations on their listener/viewer engagement strategies as well as their sales initiatives to generate additional revenue through online contesting efforts.
Events: Planning, Management, Execution
Music Festivals
Concerts
Lifestyle Expos
Over the course of my 20 year career in broadcast media, I have conceptualized, organized and executed hundreds of live events from small, intimate experiences to large +20,000 person outdoor festivals. I’ve been the main contact and dealt directly with vendors, press, artists & celebrities and I have also operated as a sponsor/partner This also includes non-profit/charity events and organizations.
Voice Work
With over 20 years of broadcast media experience, 10 of those were spent on the air in different day parts: Middays, Nights and a Morning Show. Throughout my tenure on the air, I have also voiced hundreds of commercials and been the voice of podcasts, radio station imaging and company training videos; locally and nationally.
I have a fully furnished home recording studio and am available for voice work whether it’s one liners or several pages.